Franklin

Political marketing : a comparative perspective / edited by Darren G. Lilleker & Jennifer Lees-Marshment.

Publication:
Manchester : Manchester University Press, 2005.
Format/Description:
Book
xvii, 230 p. : ill. ; 24 cm.
Subjects:
Campaign management -- Congresses.
Political campaigns -- Congresses.
Marketing -- Congresses.
Notes:
Based on a conferenec held at the University of Aberdeen in 2002.
Includes bibliographical references and index.
Contributor:
Lilleker, Darren G.
Lees-Marshment, Jennifer.
ISBN:
0719068703 (cased)
0719068711 (pbk.)
OCLC:
57485813
Publisher Number:
9780719068706
9780719068713
9780719068706 (hbk.)
9780719068713 (pbk.)
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