The search : how Google and its rivals rewrote the rules of business and transformed our culture / John Battelle.

Author/Creator:

Battelle, John, 1965-

Publication:

New York : Portfolio, 2005.

Format/Description:

Book
311 p. : ill. ; 24 cm.

Subjects:

Google (Firm)
Internet industry -- United States.
Web search engines.
Google.
Internet searching.
Information society -- United States.

Contents:

The database of intentions
Who, what, where, why, when, and how (much)
Search before Google
Google is born
A billion dollars, one nickel at a time : the Internet gets a new business model
Google 2000-2004: zero to $3 billion in five years
The search economy
Search, privacy, government, and evil
Google goes public
Google today, Google tomorrow
Perfect search.

Notes:

Includes bibliographical references (p. [289]-299) and index.

ISBN:

1591840880

OCLC:

60323156

Online:

Online access from HathiTrust during COVID-19 — only for students, active faculty, and permanent staff
http://catalog.hathitrust.org/api/volumes/oclc/60323156.html

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