Franklin

The search : how Google and its rivals rewrote the rules of business and transformed our culture / John Battelle.

Author/Creator:
Battelle, John, 1965-
Publication:
New York : Portfolio, 2005.
Format/Description:
Book
311 p. : ill. ; 24 cm.
Subjects:
Google (Firm)
Internet industry -- United States.
Web search engines.
Google.
Internet searching.
Information society -- United States.
Contents:
The database of intentions
Who, what, where, why, when, and how (much)
Search before Google
Google is born
A billion dollars, one nickel at a time : the Internet gets a new business model
Google 2000-2004: zero to $3 billion in five years
The search economy
Search, privacy, government, and evil
Google goes public
Google today, Google tomorrow
Perfect search.
Notes:
Includes bibliographical references (p. [289]-299) and index.
ISBN:
1591840880
OCLC:
60323156
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