Franklin

Effective print media measurement : audiences -- and more / Michael Brown.

Author/Creator:
Brown, Michael.
Publication:
Harrow [England] : Ipsos-RSL Ltd., 1999.
Format/Description:
Book
viii, 224 p. ; 24 cm.
Subjects:
Newspapers -- Circulation -- Research.
Periodicals -- Circulation -- Research.
Readership surveys.
Notes:
Includes bibliographical references and index.
ISBN:
095372980X
OCLC:
63062873
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