Franklin

Personal influence : the part played by people in the flow of mass communications / Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper.

Author/Creator:
Katz, Elihu, 1926-
Publication:
New Brunswick, N.J. : Transaction Publishers, c2006.
Format/Description:
Book
xxxiv, 400 p. : ill. ; 23 cm.
Edition:
2nd ed.
Status/Location:
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Details

Subjects:
Public opinion.
Mass media.
Notes:
T.p. verso: "Originally published in 1955 by The Free Press."
Includes bibliographical references (p. 301-393) and indexes.
Contributor:
Lazarsfeld, Paul Felix.
ISBN:
1412805074 (pbk. : alk. paper)
OCLC:
60245406