"Visitenkarten eines Verlags"--Aufbau, Funktion und Entwicklung der Verlagsvorschau seit der 2. Hälfte des 20. Jahrhunderts [electronic resource] : mit einer Studie zu den Vorschauen des C.H.Beck-Verlags / Sabine Luft.

Author/Creator:: Luft, Sabine.
Publication:: Erlangen : Universität Erlangen-Nürnberg, Buchwissenschaft, 2004.
Format/Description:: Book
Series:: Alles Buch ; 9
Online:: http://hdl.library.upenn.edu/1017/22300

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Subjects:: Verlag C.H. Beck.
Publishers and publishing -- Marketing.
Advertising -- Books.
Catalogs, Publishers' -- Germany.
Language:: Summary in English.
System Details:: System requirements: graphics-capable WWW browser software for hypertext format. (Windows IE, Netscape 6+ recommended.)
Notes:: Title from pdf document t.p. (viewed on 1/30/06).
Originally presented as the author's thesis (M.A.)-- Universität Erlangen, 2004.
Includes bibliographical references.
ISBN:: 3980885895