Franklin

Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook.

Author/Creator:
Stewart, David W.
Publication:
Thousand Oaks : SAGE Publications, c2007.
Format/Description:
Book
xii, 188 p. : ill. ; 22 cm.
Edition:
2nd ed.
Series:
Applied social research methods series ; v. 20
Status/Location:
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Details

Subjects:
Focus groups.
Social sciences -- Research -- Methodology.
Social groups.
Contents:
Introduction: focus group history, history, theory, and practice
Group dynamics and focus group research
Focus groups and the research toolbox
Recruiting focus group participants and designing the interview guide
The focus group moderator
Conducting the focus group
Analyzing focus group data
Focus groups in practice
Other group methods
Conclusion.
Notes:
Includes bibliographical references (p. 167-176) and index.
Contributor:
Shamdasani, Prem N.
Rook, Dennis W.
ISBN:
0761925821 (cloth : alk. paper)
076192583X (pbk. : alk. paper)
OCLC:
65165444