Franklin

Marketing management II : Marketing Strategy 622 / edited by Eric T. Bradlow ...[et al.].

Other Title:
Marketing management two
Marketing management 2
Edition:
9th ed.
Publication:
Boston : McGraw Hill Learning Solutions, c2007.
Format/Description:
Book
iii, 176 p. : ill. ; 28 cm.
Subjects:
Marketing -- Management -- Case studies.
Notes:
Collected case studies used in the teaching of Marketing Management II/Marketing Strategy 622 at the Wharton School of the University of Pennsylvania.
Includes bibliographical references.
Local notes:
Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
Contributor:
Bradlow, Eric T.
Wharton School.
Alumni and Friends Memorial Book Fund.
ISBN:
069777418X
OCLC:
122344187
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy