Franklin

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan.

Author/Creator:
Nagle, Thomas T., 1951-
Edition:
4th ed.
Publication:
Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.
Format/Description:
Book
xv, 349 p. : ill. ; 24 cm.
Subjects:
Pricing.
Marketing -- Decision making.
Notes:
Includes bibliographical references and indexes.
Local notes:
Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
Contributor:
Hogan, John E., Ph. D.
Alumni and Friends Memorial Book Fund.
ISBN:
0131856774
OCLC:
61864256
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy