Franklin

Harvard business review on strategic sales management.

Publication:
Boston, Mass. : Harvard Business School, c2007.
Format/Description:
Book
vii, 197 p. : ill. ; 21 cm.
Series:
The Harvard business review paperback series
Status/Location:
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Details

Other Title:
Strategic sales management
Subjects:
Sales management.
Contents:
How right should the customer be? / Erin Anderson and Vincent Onyemah
Ending the war between sales and marketing / Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer
Understanding what your sales manager is up against / Barry Trailer and Jim Dickie
Better sales networks / Tuba èUstèuner and David Godes
Leading change from the top line: an interview with Fred Hassan / Thomas A. Stewart and David Champion
The sales learning curve / Mark Leslie and Charles A. Holloway
The ultimately accountable job: leading today's sales organization / Jerome A. Colletti and Mary S. Fiss.
Notes:
Based on the July-August 2006 special issue of the Harvard business review.
Includes index.
ISBN:
9781422114926 (pbk. : alk. paper)
1422114929 (pbk. : alk. paper)
OCLC:
81861545