Franklin

New ideas from dead CEOs : lasting lessons from the corner office / Todd Buchholz.

Author/Creator:
Buchholz, Todd G.
Edition:
1st ed.
Publication:
New York : Collins, c2007.
Format/Description:
Book
xiv, 300 p. ; 24 cm.
Subjects:
Chief executive officers -- United States -- Biography.
Businesspeople -- United States -- History -- 20th century.
Entrepreneurship -- United States -- Case studies.
Success in business -- United States -- Case studies.
Contents:
A.P. Giannini : Bank of America, the gladiator of banking
Thomas Watson, Sr. and Jr. : IBM, a tale of two Watsons
Mary Kay Ash and Estee Lauder : the most beautiful balance sheets
Mary Kay Ash
Estee Lauder, even the rich like freebies
David Sarnoff : the road to 30 Rock
Ray Kroc, McDonalds king of the road
Akio Morita : Sony, the sound of the people
Walt Disney : Disney, the imagination machine
Sam Walton : Wal-Mart, a penny saved is a billion earned.
Notes:
Includes bibliographical references (p. [271]-285) and index.
ISBN:
9780061197628
0061197629
OCLC:
78893774
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