Franklin

Media argumentation : dialectic, persuasion, and rhetoric / Douglas Walton.

Author/Creator:
Walton, Douglas N.
Publication:
Cambridge ; New York : Cambridge University Press, 2007.
Format/Description:
Book
xiii, 386 p. : ill. (some col.) ; 24 cm.
Subjects:
Reasoning.
Fallacies (Logic)
Mass media.
Contents:
Logic, dialectic, and rhetoric
The speech act of persuasion
Propaganda
Appeals to fear and pity
Ad hominem arguments in political discourse
Arguments based on popular opinion
Fallacies and bias in public opinion polling
Persuasive definitions and public policy
Arguments
The structure of media argumentation.
Notes:
Includes bibliographical references (p. 361-372) and index.
ISBN:
9780521876902 (hardback)
0521876907 (hardback)
9780521700306 (pbk.)
0521700302 (pbk.)
OCLC:
76967266
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