Franklin

The art of woo : using strategic persuasion to sell your ideas / G. Richard Shell, Mario Moussa.

Author/Creator:
Shell, G. Richard, 1949-
Publication:
New York : Portfolio, 2007.
Format/Description:
Book
vii, 312 p. : ill. ; 24 cm.
Subjects:
Selling.
Marketing.
Persuasion (Psychology)
Notes:
Includes bibliographical references (p. 293-301) and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Sabin W. Colton, Jr., Memorial Fund.
Contributor:
Moussa, Mario.
Sabin W. Colton, Jr., Memorial Fund.
ISBN:
9781591841760
1591841763
OCLC:
159822022
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