World Wide Web marketing [electronic resource] : integrating the Web into your marketing strategy / Jim Sterne.

Author/Creator:

Sterne, Jim, 1955-

Edition:

2nd ed.

Publication:

New York : J. Wiley, c1999.

Format/Description:

Book
xxiii, 392 p. : ill. ; 23 cm.

Subjects:

Internet marketing.
World Wide Web.
Internet.

Form/Genre:

Electronic books.

System Details:

Mode of access: World Wide Web.

Notes:

"Wiley computer publishing."
Includes index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.

Contributor:

NetLibrary, Inc.

ISBN:

0585277370 (electronic bk.)
9780585277370 (electronic bk.)

OCLC:

45729604

Access Restriction:

Restricted for use by site license.

Online:

Connect to full text.
http://hdl.library.upenn.edu/1017.12/325485