Media wizards [electronic resource] : a behind-the-scene look at media manipulations / Catherine Gourley.
- Publication:
- Brookfield, Conn. : Twenty-First Century Press, c1999.
- Format/Description:
- Book
128 p. : ill. ; 26 cm. - Online:
- Connect to full text.
http://hdl.library.upenn.edu/1017.12/325723
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Details
- Subjects:
- Mass media.
Manipulative behavior. - Form/Genre:
- Electronic books.
- System Details:
- Mode of access: World Wide Web.
- Summary:
- Explores the various tools advertisers, broadcasters, and others involved in the media use to impart messages to the public, describing both historical and contemporary media events and phenomena.
- Notes:
- Includes bibliographical references (p. 123-126) and index.
Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. - Contributor:
- NetLibrary, Inc.
- ISBN:
- 0585269122 (electronic bk.)
9780585269122 (electronic bk.) - OCLC:
- 45728675
- Access Restriction:
- Restricted for use by site license.