Franklin

Tupperware, unsealed : Brownie Wise, Earl Tupper, and the home party pioneers / Bob Kealing.

Author/Creator:
Kealing, Bob.
Publication:
Gainesville : University Press of Florida, c2008.
Format/Description:
Book
x, 250 p. : ill. ; 24 cm.
Subjects:
Tupperware Corporation -- History.
Tupperware Home Parties -- History.
Wise, Brownie.
Tupper, Earl Silas.
Home parties (Marketing) -- United States -- History.
Plastic container industry -- United States -- History.
Plastic tableware -- United States -- History.
Contents:
The Brownie Wise problem
Going it alone
The product and the plan
Filling in the gaps
A turbulent new home
The confluence of genius
Permanent roots
Groundwork for a revolution
Success and jubilation
Explosive growth
A revolt from within
New players in place
The foundations shaken
Hibiscus, the sunshine Cinderella
Jubilee nightmare
The breaking point
Pictures of despair
Moving on, selling out
Legacies.
Notes:
Includes bibliographical references (p. 221-245) and index.
ISBN:
9780813032276 (alk. paper)
081303227X (alk. paper)
OCLC:
185123372
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