Franklin

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

Author/Creator:
Lehmann, Donald R.
Edition:
7th ed.
Publication:
Boston : McGraw-Hill Irwin, c2008.
Format/Description:
Book
xii, 299 p. : ill. ; 24 cm.
Subjects:
Marketing -- United States -- Management.
Notes:
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Anne and Joseph Trachtman Memorial Book Fund.
Contributor:
Winer, Russell S.
Anne and Joseph Trachtman Memorial Book Fund.
ISBN:
9780073529844 (alk. paper)
0073529842 (alk. paper)
OCLC:
173509457
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