Franklin

Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher.

Author/Creator:
Fletcher, Winston.
Publication:
Oxford ; New York : Oxford University Press, 2008.
Format/Description:
Book
288 p., [16] p. of plates : col. ill. ; 25 cm.
Status/Location:
Loading...

Get It

Details

Subjects:
Advertising -- Great Britain -- History -- 20th century.
Contents:
1951 : watershed year
Antecedents : look back in wonder
The nineteen fifties : the television upheaval
The nineteen sixties : 'you've never had it so good'
The nineteen seventies : Britain takes the lead
The nineteen eighties : Brits buy up the business
The nineteen nineties : recession and globalization
Crystal balling : peering into a cloudy future.
Notes:
Includes bibliographical references (p. [256]-265) and index.
ISBN:
9780199228010
0199228019
OCLC:
191846930