Franklin

Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.

Author/Creator:
Tuten, Tracy L., 1967-
Publication:
Westport, Conn. : Praeger, 2008.
Format/Description:
Book
viii, 202 p. : ill. ; 24 cm.
Subjects:
Internet advertising.
Internet marketing.
Branding (Marketing).
Online social networks.
Contents:
Advertising online : engaging consumers with Web 2.0
Socialcentricity and the emergence of social-media marketing
Friendvertising : advertising and brand building with social networks
Advertising in the imagination : social virtual networks and the "vlobalization" of brands
From moments to minutes : advertising with social play
Influence the influencers : building brands with social news media
Citizen advertising : consumer-told brand folklore
In my opinion : the social influence of consumer product reviews
Social fiction : branding with alternate reality games
Ads in play : immersing brands in and around social games
Social media impact : balancing metrics and insight for advertising success.
Notes:
Includes bibliographical references (p. [187]-198) and index.
ISBN:
9780313352966 (pbk. : alk. paper)
0313352968 (pbk. : alk. paper)
OCLC:
223370177
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