Franklin

The media of mass communication / John Vivian.

Author/Creator:
Vivian, John.
Publication:
Boston, MA : Pearson Allyn and Bacon, c2008.
Format/Description:
Book
xxvii, 516 p. : ill. (some col.) ; 28 cm.
Edition:
8th ed., 2008 update.
Status/Location:
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Details

Subjects:
Mass media.
Contents:
Mass media literacy
Books
Newspapers
Magazines
Sound recording
Movies
Radio
Television
The Internet
News
Public relations
Advertising
Entertainment
Media research
Mass communication
Mass media effects
Mass media and society
Global mass media
Mass media and governance
Mass media law
Ethics and the mass media
Visual messages
Media and political systems.
Notes:
Includes bibliographical references and index.
ISBN:
9780205493708 (alk. paper)
020549370X (alk. paper)
OCLC:
77116803