Franklin

Public relations and the social web : using social media and Web 2.0 in communications / Rob Brown.

Author/Creator:
Brown, Rob.
Publication:
London ; Philadelphia : Kogan Page, 2009.
Format/Description:
Book
x, 182 p. ; 25 cm.
Status/Location:
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Subjects:
Public relations.
Internet in public relations.
Contents:
Something has happened to communications
The implications for communicators
The lunatics have taken over the asylum
The new channels
Digital PR and search engine optimization
The power of the new media
The new ethics
The blurring of channels
The battle for influence at the digital frontier
Horses and courses
Digital PR architecture
Tools of the trade
Evaluation and measurement
Dodging bear traps
The major players
The next big thing.
Notes:
Includes index.
ISBN:
9780749455071
0749455071
OCLC:
276334477