Franklin

Media globalization and the Discovery Channel networks / Ole J. Mjos.

Author/Creator:
Mjos, Ole J., 1970-
Publication:
New York : Routledge, 2010.
Format/Description:
Book
viii, 224 p. : ill. ; 24 cm.
Series:
Routledge advances in internationalizing media studies; 4.
Routledge advances in internationalizing media studies
Status/Location:
Loading...

Get It

Details

Subjects:
Discovery Channel (Firm).
Television and globalization.
Contents:
Media globalization and televisual culture
The rise of Discovery : 'the world's number one non-fiction media company'
Discovery the brand : image, reputation, promise
The globalization of factual entertainment
Discovery's localization strategies
Global resonance : television programing for the world
Negotiating the global and the national through televisual culture
The duality of globalization in Discovery.
Notes:
Includes bibliographical references and index.
ISBN:
9780415992466 (hbk.)
041599246X (hbk.)
9780203872949 (ebk.)
0203872940 (ebk.)
OCLC:
318292420