Franklin

The library PR handbook : high-impact communications / edited by Mark R. Gould.

Publication:
Chicago : American Library Association, 2009.
Format/Description:
Book
vii, 113 p. ; 28 cm.
Subjects:
Libraries -- Public relations -- Handbooks, manuals, etc.
Libraries and community -- Handbooks, manuals, etc.
Contents:
Increasing relevance, relationships, and results: principles and practices for effective multicultural communication / Maria Elena Campisteguy ... [et al.]
Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger
Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram
Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz
Cooking up culture / Michael Steinmacher
Harness a celebrity brand and create effective print public service announcements / Mark R. Gould
Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg
Strengthen communication through a national public awareness initiative / Megan Humphrey
Amplify your messages through partnerships to reach broader audiences / Megan Humphrey
Affordable podcasts for libraries / Steve Zalusky
Gaming @ your library: generate excitement in social settings to increase attendance at your library / Dale Lipschultz
A values-based approach to successful library advocacy / Laura K. Lee Dellinger
Building a community: empowering people as messengers / Chip Conley and Eric Friedenwald-Fishman
Friends groups can help libraries promote their services / Sally Gardner Reed.
Notes:
Includes bibliographical references and index.
Contributor:
Gould, Mark R.
ISBN:
9780838910023 (alk. paper)
0838910025 (alk. paper)
OCLC:
320524683
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