Franklin

Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Author/Creator:
Dowd, Nancy, 1956-
Publication:
Chicago : American Library Association, 2010.
Format/Description:
Book
xi, 140 p. : ill. ; 26 cm.
Subjects:
Libraries -- Marketing.
Libraries -- Public relations.
Summary:
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Contents:
Word-of-mouth marketing
Bring your library to life with a story
How to market electronic resources
Public relations 101
Outreach
Advocacy
The new marketing tools
Design
Branding
Marketing best practices.
Notes:
Includes bibliographical references and index.
Contributor:
Evangeliste, Mary.
Silberman, Jonathan, 1982-
ISBN:
9780838910009 (alk. paper)
0838910009 (alk. paper)
OCLC:
320696543
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