Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Author/Creator:

Dowd, Nancy, 1956-

Publication:

Chicago : American Library Association, 2010.

Format/Description:

Book
xi, 140 p. : ill. ; 26 cm.

Subjects:

Libraries -- Marketing.
Libraries -- Public relations.

Summary:

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Contents:

Word-of-mouth marketing
Bring your library to life with a story
How to market electronic resources
Public relations 101
Outreach
Advocacy
The new marketing tools
Design
Branding
Marketing best practices.

Notes:

Includes bibliographical references and index.

Contributor:

Evangeliste, Mary.
Silberman, Jonathan, 1982-

ISBN:

9780838910009 (alk. paper)
0838910009 (alk. paper)

OCLC:

320696543

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