Franklin

Empirical generalizations about marketing impact : what we have learned from academic research / Dominique M. Hanssens, editor.

Publication:
Cambridge, Mass. : Marketing Science Institute, c2009.
Series:
Relevant knowledge series
Format/Description:
Book
xii, 103 p. ; 23 cm.
Subjects:
Marketing research.
Marketing.
Notes:
Includes bibliographical references.
Contributor:
Hanssens, Dominque M.
ISBN:
0982387709
9780982387702
OCLC:
369166074
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