Franklin

Branded : branding in sport business / edited by Jason W. Lee.

Publication:
Durham, N.C. : Carolina Academic Press, c2010.
Format/Description:
Book
xi, 341 p., [16] p. of plates : col. ill., col. map ; 23 cm.
Subjects:
Sports -- United States -- Marketing.
Sports -- Economic aspects -- United States.
Branding (Marketing) -- United States.
Advertising -- Social aspects -- United States.
Notes:
Includes bibliographical references.
Contributor:
Lee, Jason W.
ISBN:
9781594605062 (pbk. : alk. paper)
1594605068 (pbk. : alk. paper)
OCLC:
452292978
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