Franklin

Global marketing management.

Author/Creator:
Kotabe, Masaaki.
Edition:
5th ed. / Masaaki Kotabe, Kristiaan Helsen.
Publication:
Hoboken, NJ : Wiley, c2010.
Format/Description:
Book
xxiii, 725 p., M-12 p. of plates : ill. (some col.), maps (some col.) ; 28 cm.
Subjects:
Export marketing -- Management.
International business enterprises -- Management.
Notes:
Includes bibliographical references and indexes.
Previous ed.: 2008.
Local notes:
Acquired for the Penn Libraries with assistance from the John G. Hartman Memorial Library Fund.
Contributor:
Helsen, Kristiaan.
John G. Hartman Memorial Library Fund.
ISBN:
9780470381113 (pbk.)
0470381116 (pbk.)
OCLC:
455804193
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