Franklin

Behavioral finance : investors, corporations, and markets / editors, H. Kent Baker, John R. Nofsinger.

Publication:
Hoboken, N.J. : Wiley, c2010.
Series:
Robert W. Kolb series in finance.
The Robert W. Kolb series in finance
Format/Description:
Book
ix, 757 p. : ill. ; 26 cm.
Subjects:
Investments -- Psychological aspects.
Investments -- Decision making.
Finance -- Psychological aspects.
Contents:
Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger
Traditional versus behavioral finance / Robert J. Bloomfield
Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard
Heuristics (rules of thumb) / Hugh Schwartz
Neuroeconomics and neurofinance / Richard L. Peterson
Emotional finance / Richard J. Taffler, David A. Tuckett
Experimental finance / Robert J. Bloomfield, Alyssa Anderson
The psychology of risk and uncertainty / Victor Ricciardi.
Notes:
Includes bibliographical references and index.
Contributor:
Baker, H. Kent (Harold Kent), 1944-
Nofsinger, John R.
ISBN:
9780470499115 (cloth)
0470499117 (cloth)
OCLC:
642285255
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