Franklin

Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

Author/Creator:
Żurawicki, Leon.
Publication:
Berlin ; London : Springer, 2010.
Format/Description:
Book
xx, 273 p. : ill. ; 24 cm.
Subjects:
Consumer behavior.
Marketing -- Psychological aspects.
Neuromarketing
Notes:
Includes bibliographical references and index.
ISBN:
9783540778288 (hbk.)
3540778284 (hbk.)
OCLC:
659250217
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