Franklin

Breaking up America [electronic resource] : advertisers and the new media world / Joseph Turow.

Author/Creator:
Turow, Joseph.
Publication:
Chicago : University of Chicago Press, 1997.
Format/Description:
Book
1 online resource (xiv, 242 p.)
Status/Location:
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Subjects:
Advertising -- Social aspects -- United States.
Target marketing -- United States.
Contents:
Targeting a new world.
In mass marketing's shadow.
The roots of division.
Mapping a fractured society.
Signaling divisions.
Tailoring differences.
Planning a fractured future.
Image tribes.
Notes:
Description based on print version record.
Includes bibliographical references (p. 201-230) and index.
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Contributor:
ebrary, Inc.
Other format:
Print version: Breaking up America.
ISBN:
0226817512 (electronic bk.)
9780226817514 (electronic bk.)
Publisher Number:
99944019332
Access Restriction:
Restricted for use by site license.