Franklin

Cracking the ad code / Jacob Goldenberg ... [et al.]

Publication:
Cambridge, UK ; New York : Cambridge University Press, 2009.
Format/Description:
Book
x, 168 p. : ill. ; 26 cm.
Status/Location:
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Details

Subjects:
Advertising.
Contents:
Unification
Activation
Metaphor
Subtraction
Extreme consequence
Absurd alternative
Inversion
Extreme effort
Attribute-value mapping.
Notes:
Includes bibliographical references and index.
Contributor:
Goldenberg, Jacob, 1962-
ISBN:
9780521859059
0521859050
9780521675970 (pbk.)
0521675979 (pbk.)
OCLC:
261176783