Franklin

The idea writers : copywriting in a new media and marketing era / Teressa Iezzi.

Author/Creator:
Iezzi, Teressa.
Edition:
1st ed.
Publication:
New York, NY : Palgrave Macmillan, 2010.
Format/Description:
Book
213 p. ; 24 cm.
Subjects:
Advertising copy.
Marketing.
Reclamecampagnes
Teksten
Schrijvers
Massamedia
Advertenties
Marketing
Contents:
The creativity age
Bernbach to the future
The storytellers
Digital is not a channel
How to not write advertising
Life in Adland
Bringing ideas to life
It's just getting good
Appendix 1. And now a few words from Lee Clow
Appendix 2. And now a few words from Jeff Goodby.
Notes:
Includes bibliographical references (p. [203]-207) and index.
ISBN:
9780230613881 :
0230613888
OCLC:
660161877
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