Ephemeral media : transitory screen culture from television to YouTube / edited by Paul Grainge.

Houndsmill, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
viii, 236 pages : illustrations ; 24 cm
Television -- Social aspects.
Internet videos -- Social aspects.
"From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surround the output of networks and studios. Analyzing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection also examines screen forms that circulate "between," "beyond" and "below" the TV programs and films traditionally privileged within screen studies. With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, Ephemeral Media provides a new perspective on the transitory, and transitional, nature of screen culture in the early 21st century"-- Provided by publisher.
Introduction: Ephemeral Media / Paul Grainge
I Media Transition and Transitory Media
1. The Recurrent, the Recombinatory, and the Ephemeral / William Uricchio
2. Television, Abridged: Ephemeral Texts, Monumental Seriality and TV-Digital Nedia Convergence / Max Dawson
II Between: Interstitials and Idents
3. Interstitials: How the 'Bits in Between' Define the Programmes / John Ellis
4. 'Music is Half the Picture': The Soundworld of UK Television Idents / Mark Brownrigg and Peter Meech
5. TV Promotion and Broadcast Design: An interview with Charlie Mawer, Red Bee Media / Paul Grainge
III Beyond: Online TV and Web Drama
6. The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC / Elizabeth Jane Evans
7. Beyond the Broadcast Text: New Economies and Temporalities of Online TV / JP Kelly
8. Time Slice: Web Drama and the Attention Economy / Jon Dovey
9. 'Carnaby Street, 10am': KateModern and the Ephemeral Dynamics of Online Drama / Elizabeth Jane Evans
IV Below: Worker- and User-Generated Content
10. Corporate and Worker Ephemera: The Industrial Promotional Surround, Paratexts and Worker Blowback / John T. Caldwell
11. Re-enactment: Fans Performing Movie Scenes from the Stage to YouTube / Barbara Klinger
12. Digital Intimacies: Aesthetic and Affective Strategies in the Production and Use of Online Video / Rosamund Davies.
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Jacobs Family Cinema Studies Fund.
Grainge, Paul, 1972-
Jacobs Family Cinema Studies Fund.
9781844574353 (hbk.)
1844574350 (hbk.)
9781844574346 (pbk.)
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