Franklin

Rating the audience : the business of media / Mark Balnaves, Tom O'Regan and Ben Goldsmith.

Author/Creator:
Balnaves, Mark.
Publication:
London ; New York : Bloomsbury Academic, 2011.
Format/Description:
Book
xvi, 272 p. : ill. ; 24 cm.
Status/Location:
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Subjects:
Mass media -- Ratings and rankings.
Mass media -- Audiences.
Contents:
Why the ratings are important
The convention
The panel and the survey
The audit
The technologies of counting
The ratings provider
The networks (and broadcasters)
Advertisers and planners
The audience
The critics
The future of ratings.
Notes:
Includes bibliographical references (p. 256-267) and index.
Contributor:
O'Regan, Tom.
Goldsmith, Ben, 1967-
ISBN:
1849663416 (pbk.)
9781849663410 (pbk.)
1849663424 (hbk.)
9781849663427 (hbk.)
9781849664615 (ebk.)
OCLC:
664325579