Franklin

Understanding pharma : the professional's guide to how pharmaceutical and biotech companies really work / John J. Campbell.

Other records:
Author/Creator:
Campbell, John J., author.
Edition:
2nd edition.
Publication:
Raleigh, NC : Pharmaceutical Institute, [2008]
Format/Description:
Book
xiii, 311 pages : illustrations ; 24 cm
Subjects:
Pharmaceutical industry.
Pharmaceutical industry.
Contents:
Introduction to the industry
What is a drug?
Pharma and biotech customers
Discovery
Drug development
Medical affairs
Business development
Marketing and brand management
Sales
Managed markets
Manufacturing operations
Trade and distribution.
Notes:
Includes index.
Local notes:
Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
Contributor:
Alumni and Friends Memorial Book Fund.
ISBN:
9780976309635
0976309637
OCLC:
1062362973
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