Franklin

The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy.

Author/Creator:
Folkerts, Jean.
Edition:
3rd ed.
Publication:
Boston : Pearson A and B, c2004.
Format/Description:
Book
xxxi, 475 p. : ill. (some col.) ; 28 cm.
Subjects:
Mass media.
Contents:
1: Media processes and functions
We the people: media and communication
Journalism: information and society
Public relations
Advertising
2: Media industries
Books
Newspapers
Magazines
The movies
Radio
Television
Music and the recording industry
Computers and the Internet
3: Media issues
Ethics
Regulation
Mass communication research: from content to effects.
Notes:
Includes bibliographical references and index.
Contributor:
Lacy, Stephen.
ISBN:
0205387012 (pbk.)
9780205387014 (pbk.)
OCLC:
51817407
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy