Franklin

Media literacy / W. James Potter.

Author/Creator:
Potter, W. James.
Edition:
4th ed.
Publication:
Los Angeles : Sage Publications, c2008.
Format/Description:
Book
xx, 424 p. : ill. ; 24 cm.
Subjects:
Media literacy.
Local subjects:
Medya okuryazarlığı. (search)
Contents:
Living in the message-saturated world
Media literacy approach
Individual's perspective
Industry perspective on audience
Children as a special audience
Proactive perspective on media effects
Broadening our perspective on media effects
Development of mass media industries
The economic game
The current picture
Mass media content and reality
News
Entertainment
Advertising
Mass media interactive games
Who owns and controls the mass media?
Privacy
Piracy
Violence
Sports
Personal strategy for increasing media literacy
Helping others increase media literacy.
Notes:
Includes bibliographical references (p. 394-413) and index.
ISBN:
9781412958752 (pbk. : acid-free paper)
141295875X (pbk. : acid-free paper)
OCLC:
170957766
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