Franklin

WARC. [Advertising and marketing knowledge] [electronic resource].

Other Title:
World Advertising Research Center advertising and marketing knowledge
Also known as: WARC advertising & marketing knowledge
Also known as : the: WARC.com database
Advertising and marketing knowledge
Advertising & marketing knowledge
World Advertising Research Center
HTML source title: WARC - World Advertising Research Center
Publication:
Oxfordshire, U.K. : World Advertising Research Center.
Format/Description:
Website/Database
Database & Article Index
Database & Article Index
1 online resource
Updated regularly
Continues:
Market research abstracts
Subjects:
Advertising -- Databases.
Marketing -- Databases.
Marketing research -- Databases.
System Details:
Mode of access: World Wide Web.
System requirements: Acrobat Reader software.
Summary:
WARC is a database providing access to advertising and marketing information from various sources. The searchable sources include organisations of various countries, monographs, conference papers, abstracts (including 'Market research abstracts') and the full-text of various journals, including the International journal of market research, the Journal of advertising research, the International journal of advertising, Admap, the Journal of advertising history and Market leader.
Notes:
Title from homepage; part-title from user guide page (viewed 21 August 2001).
Incorporates: Market research abstracts (issued by the Market Research Society till 1998).
Contributor:
World Advertising Research Center.
Contains:
Journal of advertising research.
International journal of advertising.
Journal of advertising history.
Admap.
Market leader.
International journal of market research.
OCLC:
225673082
Access Restriction:
Restricted for use by site license.
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