Franklin

Two billion eyes : the story of China Central Television / Ying Zhu.

Author/Creator:
Zhu, Ying, 1965-
Publication:
New York : New Press ; Jackson, TN : Distributed by Perseus Distribution, 2012.
Format/Description:
Book
x, 291 p. ; 24 cm.
Subjects:
Zhong yang dian shi tai (Beijing, China).
Television broadcasting -- China.
Television broadcasting policy -- China.
Contents:
Introduction
Television as cultural control in China
A view from the top: managing the commercial revolution at CCTV
Making the news
Delivering the news: profiles of three news anchors
Xia Jung and Chen Ziaoqing: documentarians and critics alike
Molding the culture through entertainment and pedagogy: game shows and lectures
"Going out" via CCTV-International
Rise of the powerful nations and the economy channel
Challenging CCTV's domestic dominance: hunan satellite television and Phoenix TV
Half the sky and women's program
The new nationalism: covering the 2008 Beijing Olympics
Conclusion: China Central Television and the Chinese model.
Notes:
Includes bibliographical references and index.
ISBN:
9781595584649 (hc. : alk. paper)
1595584641 (hc. : alk. paper)
OCLC:
744288989
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