Franklin

Classical rhetoric and modern public relations : an Isocratean model / Charles Marsh.

Author/Creator:
Marsh, Charles, 1955-
Publication:
New York : Routledge, 2012.
Format/Description:
Book
xii, 196 p. ; 24 cm.
Series:
Routledge research in public relations ; 1
Status/Location:
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Subjects:
Isocrates -- Criticism and interpretation.
Rhetoric -- Political aspects.
Rhetoric, Ancient.
Education, Greek -- Philosophy.
Contents:
Isocrates and Modern Public Relations: An Overview
Sophrosyne and Dikaiosyne: Isocrates? Concentric Ethics
Peitho: An Isocratean Model of Persuasion
Homonoia: Antecedents of Public Relations? Social Harmony: Frameworks in Isocratean Rhetoric
Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm
Logos and Dunamis: Isocrates and Postmodern Public Relate
Syggrammata: Planning and New Media
Paideia: Isocrates? Rhetorical Education
Antilogia: Speaking Against Isocrates
Mimesis: Rediscovering Isocrate.
Notes:
Includes bibliographical references (p. [157]-187) and index.
ISBN:
9780415626002 (hbk.)
0415626005 (hbk.)
OCLC:
781675316