Franklin

Best customers : demographics of consumer demand / by the editors of New Strategist Publications.

Edition:
9th ed.
Publication:
Amityville, N.Y. : New Strategist Publications, c2012.
Format/Description:
Book
xiii, 795 p. : ill. ; 27 cm.
Subjects:
Consumers -- United States -- Statistics.
Consumer behavior -- United States -- Statistics.
Consumer goods -- United States -- Statistics.
Summary:
Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Contents:
Alcoholic beverages
Apparel
Computers
Education
Entertainment
Financial products and services
Furnishings and equipment
Gifts for people in other households
Groceries
Health care
Household services
Housekeeping supplies
Personal care products and services
Reading material
Restaurants and carry-outs
Shelter
Telephone
Tobacco products
Transportation
Travel
Utilities
About the consumer expenditure survey
Percent reporting expenditure and amount spent, average quarter 2010
Spending by product and service ranked by amount spent, 2010
Household spending trends, 2000 to 2010.
Notes:
Includes index.
Contributor:
New Strategist Publications, Inc.
ISBN:
9781937737108 (hardcover)
1937737101 (hardcover)
9781937737115 (pbk.)
193773711X (pbk.)
OCLC:
830325892
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