Franklin

Media, myth, and society [electronic resource] / Arthur Asa Berger.

Author/Creator:
Berger, Arthur Asa, 1933-
Publication:
Basingstoke: Palgrave Macmillan, 2012.
Series:
Palgrave pivot.
Format/Description:
Book
1 online text (144 p. :)
Subjects:
Mythology -- Social aspects.
System Details:
Mode of access: World Wide Web.
Biography/History:
Arthur Asa Berger is a professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University., USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop; and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.
Summary:
Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales. Using a cultural studies approach to deal with certain classical myths and the way they inform psychoanalytic theory, historical experience, elite culture, popular culture and everyday life, this book follows the 'myth model' to show the mythic content of many elite and popular culture texts. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.
Contents:
The Myth Model The Structure of Myth A Sociological Analysis of Myth Psychoanalytic Approaches to Myth The Semiotics of Myth Hercules (aka Heracles) and Hercule Poirot Heroes Against Monsters: Theseus and David Odysseus and Athena.
Notes:
Part of the Palgrave Pivot collection, available through Palgrave Connect.
Contributor:
Palgrave Connect (Online service)
Other format:
Print version
ISBN:
9781137301673
1137301678
Access Restriction:
Restricted for use by site license.
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