Franklin

Handbook of marketing and society [electronic resource]. / Paul N. Bloom, Gregory T. Gundlach, editors.

Publication:
Thousand Oaks, Calif. ; London : SAGE, c2001.
Series:
Sage knowledge.
Format/Description:
Book
1 online resource (xxii, 543 pages) : ill
Subjects:
Social marketing.
System Details:
Mode of access: World Wide Web.
Summary:
This book examines how marketing affects societal welfare.The editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing.
Notes:
Part of the SAGE Knowledge collection.
Includes bibliographical references and index.
Description based on print version record.
Contributor:
Bloom, Paul N.
Gundlach, Gregory T. (Gregory Thomas)
Other format:
Print version
ISBN:
9781452204765 (ebook)
Access Restriction:
Restricted for use by site license.
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy