Franklin

Statistical modeling for management [electronic resource] / Graeme D. Hutcheson, Luiz Moutinho.

Author/Creator:
Hutcheson, Graeme D.
Publication:
London : SAGE, c2008.
Series:
Sage knowledge.
Format/Description:
Book
1 online resource (xviii, 235 pages) : ill
Subjects:
Marketing -- Mathematical models.
Marketing -- Statistical methods.
System Details:
Mode of access: World Wide Web.
Summary:
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.
Notes:
Part of the SAGE Knowledge collection.
Description based on print version record.
Includes bibliographical references and index.
Contributor:
Moutinho, Luiz.
Other format:
Print version
ISBN:
9781446220566 (ebook)
Access Restriction:
Restricted for use by site license.
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