Franklin

History of marketing thought [electronic resource] / edited by Mark Tadajewski and D.G. Brian Jones.

Publication:
Los Angeles, [Calif.] ; London : SAGE, 2008.
Format/Description:
Book
1 online resource (3 volume) : ill
Series:
Sage knowledge.
SAGE library in marketing.
SAGE library in marketing
Status/Location:
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Details

Subjects:
Marketing -- Philosophy.
System Details:
Mode of access: World Wide Web.
Summary:
Performing the vital task of collecting together those articles that have examined the history of marketing thought, this book includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.
Notes:
Part of the SAGE Knowledge collection.
Description based on print version record.
Includes bibliographical references.
Contributor:
Tadajewski, Mark.
Jones, D. G. Brian (Donald Gordon Brian), 1955-
Other format:
Print version
ISBN:
9781446263617 (ebook)
Access Restriction:
Restricted for use by site license.