Franklin

MKTG 101 : introduction to marketing.

Other Title:
Marketing 101
Publication:
Boston : McGraw Hill Learning Solutions, c2012.
Format/Description:
Book
xl, 640 p. : col. ill. ; 28 cm.
Subjects:
Marketing.
Notes:
Textbook compiled for Marketing 101, offered through the University of Pennsylvania's Wharton School; based on Essentials of marketing, 13th ed. by William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy.
Local notes:
Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
Contributor:
Wharton School.
Rosengarten Family Fund.
Contains:
Perreault, William D. Essentials of marketing. 13th ed.
ISBN:
9780077626365
0077626362
OCLC:
858451497
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