Literary advertising and the shaping of British romanticism / Nicholas Mason.

Author/Creator:

Mason, Nicholas, 1970-

Publication:

Baltimore : The Johns Hopkins University Press, 2013.

Format/Description:

Book
viii, 202 pages ; 24 cm

Subjects:

Literature publishing -- Great Britain -- History -- 18th century.
Literature publishing -- Great Britain -- History -- 19th century.
Authors and publishers -- Great Britain -- History -- 18th century.
Authors and publishers -- Great Britain -- History -- 19th century.
Advertising -- Great Britain -- History -- 18th century.
Advertising -- Great Britain -- History -- 19th century.
Romanticism -- Great Britain.

Contents:

Advertising in the romantic century
The progress of puffery
Building brand Byron
L.E.L., bandwagon marketing, and the rise of visual culture
Puffery and the "death" of literature in late-romantic Britain
Conclusion: The art of advertising.

Notes:

Includes bibliographical references and index.

ISBN:

9781421409986 (hardcover : alk. paper)
9781421410715 (electronic)
1421410710 (electronic)
1421409984 (hardcover : alk. paper)
1421410710 (electronic)

OCLC:

823742041

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