Franklin

Literary advertising and the shaping of British romanticism / Nicholas Mason.

Author/Creator:
Mason, Nicholas, 1970-
Publication:
Baltimore : The Johns Hopkins University Press, 2013.
Format/Description:
Book
viii, 202 pages ; 24 cm
Subjects:
Literature publishing -- Great Britain -- History -- 18th century.
Literature publishing -- Great Britain -- History -- 19th century.
Authors and publishers -- Great Britain -- History -- 18th century.
Authors and publishers -- Great Britain -- History -- 19th century.
Advertising -- Great Britain -- History -- 18th century.
Advertising -- Great Britain -- History -- 19th century.
Romanticism -- Great Britain.
Contents:
Advertising in the romantic century
The progress of puffery
Building brand Byron
L.E.L., bandwagon marketing, and the rise of visual culture
Puffery and the "death" of literature in late-romantic Britain
Conclusion: The art of advertising.
Notes:
Includes bibliographical references and index.
ISBN:
9781421409986 (hardcover : alk. paper)
9781421410715 (electronic)
1421410710 (electronic)
1421409984 (hardcover : alk. paper)
1421410710 (electronic)
OCLC:
823742041
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy