Franklin

Marketing research / David A. Aaker ... [et al.].

Author/Creator:
Aaker, David A.
Edition:
11th ed.
Publication:
Hoboken, NJ : John Wiley & Sons, c2013.
Format/Description:
Book
xvii, 741 p. : ill. ; 27 cm.
Subjects:
Marketing research.
Marketing research.
Notes:
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
Contributor:
Rosengarten Family Fund.
ISBN:
9781118156636 (hbk. : alk. paper)
1118156633 (hbk. : alk. paper)
OCLC:
805831460
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