Franklin

The political economy of city branding / Ari-Veikko Anttiroiko.

Author/Creator:
Anttiroiko, Ari-Veikko, author.
Publication:
Abingdon, Oxon ; New York : Routledge, 2014.
Series:
Routledge advances in regional economics, science and policy ; 2.
Routledge advances in regional economics, science and policy ; 2
Format/Description:
Book
xii, 201 pages ; 24 cm.
Subjects:
City promotion.
Branding (Marketing).
Municipal government -- Public relations.
Economic development.
Contents:
Introduction
Challenges of globalization
Global urban hierarchy and asymmetry
Underlying dynamics : city attraction hypothesis
Living in a branded world
City branding as a strategic tool
Economic profiles of post-industrial cities
From win-win situation to creative class struggle
New paradigm for urban management
Conclusion.
Notes:
Includes bibliographical references and index.
ISBN:
9780415859455 (hardback)
041585945X (hardback)
9780203782187 (ebook)
OCLC:
857966363
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