The political economy of city branding / Ari-Veikko Anttiroiko.

Author/Creator:

Anttiroiko, Ari-Veikko, author.

Publication:

Abingdon, Oxon ; New York : Routledge, 2014.

Series:

Routledge advances in regional economics, science and policy ; 2.
Routledge advances in regional economics, science and policy ; 2

Format/Description:

Book
xii, 201 pages ; 24 cm.

Subjects:

City promotion.
Branding (Marketing).
Municipal government -- Public relations.
Economic development.

Contents:

Introduction
Challenges of globalization
Global urban hierarchy and asymmetry
Underlying dynamics : city attraction hypothesis
Living in a branded world
City branding as a strategic tool
Economic profiles of post-industrial cities
From win-win situation to creative class struggle
New paradigm for urban management
Conclusion.

Notes:

Includes bibliographical references and index.

ISBN:

9780415859455 (hardback)
041585945X (hardback)
9780203782187 (ebook)

OCLC:

857966363

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