Franklin

Global brand power [electronic resource] : leveraging branding for long-term growth / Barbara E. Kahn.

Author/Creator:
Kahn, Barbara E.
Publication:
Philadelphia : Wharton Digital Press, c2013.
Format/Description:
Book
1 online resource.
Series:
Wharton executive essentials
Status/Location:
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Subjects:
Branding (Marketing).
Notes:
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Description based on online resource; title from digital title page (viewed on Mar. 19, 2013).
Local notes:
Acquired for the Penn Libraries with assistance from the Simon Nelson Patten Fund.
Contributor:
ebrary, Inc.
Simon Nelson Patten Fund.
ISBN:
9781613630259 (electronic bk.)
Publisher Number:
99958618481
Access Restriction:
Restricted for use by site license.