Franklin

The psychology of consumer behavior / [by] Rom J. Markin.

Author/Creator:
Markin, Rom J.
Publication:
Englewood Cliffs, N.J., Prentice-Hall, [1969].
Format/Description:
Book
xiii, 258 p. illus. 23 cm.
Status/Location:
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Details

Subjects:
Motivation research (Marketing).
Consumers.
Notes:
Bibliographical footnotes.
OCLC:
5082